PAN executes campaigns in regional, national and online environments that deliver tangible results for clients. Whether tasked with traditional sales KPI’s or less tangible brand influencing requirements, PAN offer the combination of outstanding creative, intelligent messaging, considered research and effective placement to create a bang, a shout, a thunderclap in the increasingly noisy marketing space.
PAN campaigns use creativity together with any or all of the appropriate channels to deliver brand, message and information to your audience via television, radio, press, online, social media, cinema, txt, outdoor or proprietary database.
PAN understands that the market engages with media differently now than a year ago, MySky has changed forever the way audiences engage with advertising messages, in the online environment the audiences behaviours change far more quickly, ours is a living world of ever evolving attitudes and tastes and for anyone in business who thinks online is a digital version of offline think again, better yet, let PAN do the thinking for you.
Clarity through clutter in a media and marketing strategy comes from combining advertising and marketing intelligence and experience with smart research tools and an acute understanding of the market trends at the time.
Research underpins an innate awareness of how the population is reacting, household incomes, political and economic influences. All have an impact on how a campaign is perceived by the intended market at a given time and place and especially influence how effective it is at motivating the market into action.
Research that tells us the propensity for a particular demographic to engage with specific media is infinitely more compelling than simply guessing, guessing with advertising budgets is gambling and PAN have yet to meet a client who had board approval to gamble.
You see PAN understand that every dollar counts. Return on investment in advertising comes from having the experience and understanding of the industry to confidently push the boat out on campaigns that perfectly match target audience, media channel and creative to activate the market. No matter what you’re in the business of selling PAN are in the business of helping you sell more, let us measure the audience engagement while you measure the bottom line results, it’s that simple.
Online, offline, environmental and social media channels are no longer pioneer territory, they are now the norm. While many agencies stick to traditional media PAN explores every available consumer touchpoint when considering campaign effectiveness. As a PAN client you can be absolutely sure that your message gets placed in the most effective media environment each and every time. It can go anywhere from online and adwords to press and television to grass graphics at the cricket or bill stickers. Unlike dealing directly with media brands, by partnering PAN for your media buying and placement you have every available media recommended and on hand to project your message.
Often clients require an extra dimension in their communications mix and Public Relations can provide that dimension. Whether it be proactive pitching of client news into the media or proactively dealing with difficulties before they arise, PAN is the first to recognise that placing media is not always the only option where the client has a good story to tell. We have affiliations with Public Relations professionals who partner with PAN to develop a comprehensive communications program for clients. Our definition of effective Public Relations is "The Truth Well Told". Whether the news is good or bad, Public Relations provides a valuable component in the overall media and marketing mix.
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