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Building a strong, sophisticated brand is much like building a strong, sophisticated home. Layering intelligence and innovation atop a solid foundation and ensuring it weathers any environment is a craft.
Golden Homes sees these craftsmanlike qualities in PAN, entrusting the 20 year brand makeover and market projection to the advertising agency that understands what the market is looking for and where they look for it. On primetime, in the press and online.
“It’s a better home you’ll own”. . . catchy.