For over 65 years the Heathcote family have been the Waikato’s appliance retail brand offering the best products and after sales service in the Waikato market, more than holding their own against Australian corporate retailers. The opportunity presented itself for Heathcotes to partner with PAN to open up the field to that other market - what do they call it again? The internet.
When it became time for their move into online retailing, Heathcotes’ saw the need to create an exceptional customer shopping experience for a wide range of different customers, essentially PAN have been tasked with accurately projecting the Heathcotes 100% in-store experience in an online environment.
PAN’s digital team did it 100% online, 100% on time and 100% on budget.
